Nissan: Livina X-Gear
Collateral: Augmented reality app
Task: Copywriting, ideation, UX development
Nissan Malaysia had just launched their new Livina X-Gear.
It needed exposure and the client wanted to give their roadshows a better tool to promote its new model.
We developed an augmented reality (AR) driving game for mobile and tablet devices. The contest based app allowed consumers to drive a virtual Nissan X-Gear around a miniature city to pick up passengers and score points, all using an AR marker.
At the same time, it also educated participants on the X-Gear itself with the 'Garage' and 'Specification' tabs.
